Experts In Service To Higher Education Institutions
According to a 2023 survey from the Graduate Management Admission Council (GMAC), applications to graduate business schools globally decreased by 5% for the 2023-2024 academic year. This is a continuation of a five-year trend of declining applications, except for 2021 when applications increased by 3.8%. The trend highlights the need for universities to be strategic in positioning their schools, responsive in how courses are structured and offered, and smart in the way enrollment funnels and advertising campaigns are executed, This is where we come in.
We have worked with private and state universities, liberal arts and community colleges, and non-profit education groups on virtually every aspect of driving enrollment. Unlike traditional advertising agencies, our team includes professors and professionals who have worked for higher education organizations and been responsible for driving enrollment.
Bohling Consulting is structured to provide expert guidance to higher education institutions, as well as standout creative and effective digital campaigns. To do this economically, our consulting team aligns with doers – who follow our plans to produce campus signage, collateral materials, motion graphics ads, videos, out-of-home billboards, and websites. It also provides us the flexibility to consult on projects as small as promoting a certificate program and as large as an entire school repositioning.
Services Specific to Higher Education
Conducting qualitative and quantitative research with stakeholders to create a brand narrative.
Competitive Audits
Plotting the brand positioning and graduate offerings to recommend adjustments to degrees and certificates.
Incorporating consumer personas to form messaging and media buying plans to effectively drive leads
Crafting the messaging and protocols for graduate programs to move prospects into application.
