Smarter Marketing and Recruitment Playbook

Communicate a compelling and differentiated brand narrative that makes the case for why

• Deliver the right message, at the right time, on the right device, to the right target audience

Apply the art and science of demand management to deeply understand stakeholders and to deliver personalized communications that highlight an institution's distinctiveness

• Deeply understand prospective student audience
• Develop a messaging architecture that differentiates an institution's program offerings
• Deliver engaging and personalized communications to audiences with a high propensity to apply and enroll 

Engage stakeholders with best-in-class digital experience 

• Deploy instrumented marketing and recruiting campaigns aligned to prospective student enrollment journey

Deploy and optimize an integrated data-driven operating model

• Leverage real-time performance dashboards to optimize return on marketing and recruiting investment