Leadership
Tim Bohling
Tim Bohling is the founder and President of Bohling Consulting, and a Marketing Professor at the University of Notre Dame.
Bohling authored the development and pioneered the implementation of the proprietary Smarter Marketing Playbook that is helping firms and institutions elevate brand equity and drive significant growth.
Bohling is an accomplished consultant, global business leader, and scholar. In addition to leading Bohling Consulting, he has held several Chief Marketing Officer, Chief Graduate Enrollment Officer, and Vice President positions at the University of Notre Dame Mendoza College of Business, Georgia State University Robinson College of Business, IBM, HCL Technologies, and Stratasys.
Bohling holds a Doctorate in Business degree from Georgia State University and an MBA and BBA from the University of Houston.
Suzanne Bohling
Suzanne is the co-founder of Bohling Consulting and Chief Operating Officer.
Suzanne is an accomplished entrepreneur and educator and leads the service offerings teams, including Smarter Marketing Playbooks, Lead Generation, Brand Strategic Positioning and Messaging, Predictive Modeling, and Performance Dashboards. Suzanne has deep expertise marketing across several industries, including Education, Professional, Legal, Automotive, and Financial Services, both domestically and internationally.
Suzanne is active in charitable causes and holds a Bachelor of Science Degree from the University of Houston.
Kieran McCauley
Kieran McCauley connects with organizations interested in transforming their brand and optimizing their lead generation process.
Developing integrated communications strategies for progressive organizations defines his career. He has devised brand positioning strategies for B2C and B2B brands working at corporations and agencies in industries ranging from financial services and oil & gas to higher education and healthcare. The names of the organizations he impacted include well-known consumer brands, including Hotels.com, vitaminwater, and Vitamix to Fortune 500 leaders such as Sherwin-Williams, Parker Hannifin, and Volvo.
McCauley has worked on virtually every aspect of marketing and communications, from creative development and advertising campaigns to public relations and social media.
McCauley holds a Bachelor of Business Administration from Cleveland State University.
Amanda Jacobson
Amanda Jacobson is a digital marketer and content strategist based in Fort Wayne, Indiana, with more than a decade of experience supporting the growth of arts and culture organizations, nonprofits, and institutions of higher education.
Her professional experience is multifaceted, including roles in news and magazine reporting, media relations, digital advertising, strategic communications, and digital marketing for national and international audiences.
Amanda has contributed to the success of campaigns and initiatives at the University of Notre Dame, the City of South Bend Venues Parks & Arts District, the Indiana University Foundation, and the City of Bloomington Entertainment & Arts District, to name a few.
Amanda earned her bachelor’s degree in journalism from Indiana University Bloomington with dual academic concentrations in Spanish and fine arts studies. She is industry-certified in digital marketing and email marketing, and has earned professional awards for the successful planning and execution of high-impact projects and digital marketing campaigns.
She is an active volunteer in the Fort Wayne community, a member of the Young Leaders of Northeast Indiana, and a life member of the Indiana University Alumni Association.