Develop personas and decision criteria for customer segments to build comprehensive communication matrices and messaging.
Continuous data modeling and analysis are used for all lead funnel elements to deliver strong conversions.
Incorporate predictive forecast modeling based on metrics specific to the client’s dashboard.
We believe every client has a unique story to tell. Bohling Consulting provides answers through brand insight, data analysis, and performance dashboard metrics, including how the story is communicated, who needs to hear it, identifying the best way to deliver the message, and tracking the impact of the advertising on meeting the organization’s goals.
Understanding the wants and needs of each consumer segment and how each group makes decisions provides a roadmap for messaging and media elements.
Establishing a space for your brand to own requires understanding your competitor’s positioning, strengths and weaknesses, and market share. Through this process, gaps will be identified in meeting changing consumer trends and in determining how your brand can fill these areas for growth.
Forming an emotional connection between your brand and the consumer is how we approach the creative development of campaign elements to deliver better results.
• Market Evaluation
• Consumer Insights
• Competitive Audits
• Qualitative Research
• Quantitative Research
• Brand Promise Creation
• Consumer Personas
• Message Testing
• Brand Treatment
• Experiential Programs
• Lead Generation Funnels
• Print & Digital Collateral
• Brand/Service Videos
• Photography
• Motion Graphics
• Offline/Online Ads
• Facility Messaging
• Media Planning
• Social Media Strategy
• Public Relations
• Content Strategy
• Media Placement
• Lead Tracking
• Performance Optimization
• Reporting
• Site Development
• Content Marketing
• SEO Optimization
• Lead Integration
• Performance Analytics
• Website Hosting
• Microsites
• Data Analysis
• Prospect Tracking
• Campaign Evaluation
• Funnel Review
• Dashboard Metrics
• Predictive Forecasting
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